How Are Local Reviews & SEO Connected?
By admin578, 9:00 am on April 19, 2019
Local reviews can have a significant impact, either good or bad, on how your site ranks. Learn here about the relationship between SEO and local reviews.
The Connection between SEO & Local Reviews
What goes through your mind when you’re searching for something you want to purchase online for yourself? If you’re like most online searchers, the answer is what’s being said in local reviews. Even if you have perfectly polished online content, it’s what customers are saying about your business that really has an impact on the decision-making process, which is why there’s a strong connection between SEO and local reviews. The experts from Saba SEO, a premier provider of SEO services San Marcos businesses rely on for high-quality service and unparalleled expertise, offer this advice on the relationship between local reviews and SEO.
Google My Business Is Highly Localized
The content in your Google My Business (GMB) reviews plays a big role in determining just where your business shows up when someone types in anything related to what you have to offer (e.g., “pizza shops near me”). GMB will display the top three results. To see additional results, searchers need to click “More Places.” Since GMB now includes even more local features, it’s definitely a good place to focus on if you want to get a better return on your SEO investment.
Optimized Review Content Attracts Attention
To boost your odds of showing up in the GMB “sweet spot,” you’ll need to use certain keywords within your listing. The same concept can be applied to other review sites where you have listings about your business. Keyword info likely to help your local reviews/review site profiles rank well includes:
- Keywords you want to rank for
- Neighborhood and/or city references
- Q&A responses for common customer questions peppered with appropriate keywords
Your Level of Engagement Matters
You may know that social media engagement matters. The same thing is true about local reviews. The way you “engage” via reviews is by responding to comments and reviews, even ones that aren’t so flattering to your business. In fact, there’s research suggesting many customers who leave negative reviews are willing to change them if they get sincere responses from businesses. You can also use the Google Q&A feature to answer customer questions.
Reviews Can Help You Earn Clicks
Google pays attention to how many people are clicking their way back to your site. One of the ways you can encourage people to do this is by earning positive reviews and optimizing your business listings so those reviews will show up prominently online. Local reviews can also affect your click-through rates for the following reasons:
- More than half of all searchers skip businesses with ratings lower than four stars
- There’s evidence Google rewards websites with high organic CTRs
- Positive reviews encourage searchers to check out your website and other online content related to your business
Google is notoriously secretive about its search algorithms. However, there’s plenty of evidence that local reviews do matter when it comes to online visibility. When you think about it, it only stands to reason that the more people talk about your business online in a good way, the more likely it is searchers will find what you have to offer to be relevant and of value to them.
For top-notch expertise on SEO trends and best practices as well as high-quality content that makes sites rank well, call on the experienced professionals from Saba SEO, one of the most trusted digital marketing companies in San Marcos. Businesses ready to take their SEO marketing to the next level should call one of our expert SEO specialists today at 858-277-1717.